More Than Agents. Real Guidance for Footballers.
Career Representation & Counselling Support for the Modern Player
Genuine outside voice – honest, unbiased support beyond the football echo chamber
Undisclosed private location – revealed only late in the process for complete discretion
Confidential sessions – nothing is shared unless there's a safeguarding concern
Our Approach in Football
Guidance Football is a unique service supporting footballers on and off the pitch.
We combine professional player representation with confidential counselling and performance support, helping athletes grow with clarity, confidence, and care.
Whether you’re chasing a contract, managing pressure, or planning the next step in your career, we’re here to guide you — fully.
Guidance Football is also committed to providing integrative counseling tailored to the unique needs of football professionals. Our approach combines expertise in sports psychology with personalized therapy to help players achieve mental clarity, focus, and peak performance, on and off the field. We strive to create a supportive environment for footballers, facilitating self-awareness, emotional resilience, and growth mindset development.
What makes us different?
1
Transparency/Integrity
In football, players are often surrounded by noise — and not all of it is trustworthy. We’ve seen how easy it is for professionals to be overcharged, misled, or taken advantage of when they’re simply trying to look after themselves. At Guidance Football Ltd, we come from honest teaching and family backgrounds, and we carry those values into everything we do. Our pricing is clear, fair, and upfront — no hidden fees, no sales tactics. Just real support, delivered with integrity and respect. Your trust matters, and we’ll work hard to earn it.
2
Genuine/Outside Voice
From the academy system to the first team, footballers are often surrounded by praise, pressure, and performance talk — but not always honesty. When everyone around you says what they think you want to hear, it becomes hard to know what’s real. At Guidance Football Ltd, we offer something different: a grounded, independent voice outside your club, agent, or social circle. We’re not here to impress or manage your image — we’re here to tell you the truth with empathy, honesty, and zero agenda. Sometimes, that’s exactly what makes the biggest difference.
3
Confidentiality
Trust is everything. At Guidance Football Ltd, your privacy is our priority. No one — not your club, teammates, agent, or family — will be notified of your sessions unless there’s a safeguarding concern. Our office location is kept strictly private and only shared later in the booking process to ensure discretion. The space itself is quiet, secure, and fully confidential, with on-site parking and a private entrance. Whether you're in the Premier League or just starting out, you can speak freely knowing your sessions stay between us — always.
Our Counselling Services
"Off the Pitch Support"
50 min
100 British pounds
"On the Pitch Focus"
50 min
100 British pounds
"Whole Player Approach"
50 min
100 British pounds
"Off the Pitch Support"
50 min
100 British pounds
"On the Pitch Focus"
50 min
100 British pounds
"Whole Player Approach"
50 min
100 British pounds
Client Testimonials
Will N.
Player
"Guidance Football's counseling sessions have been instrumental in enhancing my confidence, focus, and overall performance. The personalized approach and deep understanding of football psychology have truly transformed my game."
John V.
Agent
"As an agent, I highly recommend Guidance Football for its unparalleled counselling services. They have a profound impact on the mental well-being and performance of football professionals. Their tailored approach is exceptional."
Mark R.
Coach
"I've witnessed remarkable improvements in my players’ mental game after engaging with Guidance Football's counselling services. The positive impact on their performance and mindset is undeniable."